Font Design Standards VI Brochure PrintingFont Design Standards VI Brochure Printing
After the standard font is designed specifically for the performance of corporate name or brand fonts. Therefore, the standard font design, including corporate names and brands standards standard word character design.
The standard font is the enterprise's image recognition system, one of the basic elements, brochures widely used, often linked with the flag, with clear descriptive, business or brand can be directly communicated to the audience, and visual, auditory synchronous transmission of information, strengthening the demands of corporate image and brand strength, the importance of design and logo of equal importance.
Carefully designed standard fonts and font differences ordinary printing is that, in addition to the different appearance, but more importantly, it is based on business or brand's personality and designed brochures for planning the shape, thickness, the connections between the word and configuration, uniform shape, have been meticulous in planning, compared with more beautiful than ordinary fonts and more features.
In the implementation of corporate image strategy, many enterprises and brand names tend to identity, a unified corporate name and logo fonts, logo design, has formed a new trend. Company name and logo unity, although only a design element, but with the two functions, to convey information synchronized visual and auditory effect.
The standard font design can be divided into standard fonts calligraphy, decorative fonts and English standards of the standard font design.
1. Calligraphy Font Design Standards
Calligraphy is China has 3000 years of history, Chinese characters, the main form of art, both artistic, there are practical. At present, some business owners to use political dignitaries, celebrities and calligrapher of the inscription for corporate name or brand standard font, such as: Air China, Jianlibao and so on.
Some designers try to design calligraphy font as the brand name, has a specific visual effects, lively, innovative, rich picture changes. However, calligraphy fonts to the visual system design will also bring about certain difficulties. The first is the coordination with the trademark pattern matching problem, followed by whether to facilitate the rapid identification.
Calligraphy font design is the relative standard printing fonts, the design can be divided into two kinds of forms. One is to adjust for the famous inscription arranged, such as the Bank of China, Agricultural Bank of China's standard rate of body. Another body is designed to calligraphy or a decorative calligraphy body is designed to highlight the visual personality, specifically depicting the font, the font based on calligraphy skills-based and designed, ranging between calligraphy and painted.
二. Decorative Font Design
Decorative fonts in the visual recognition system, have a nice, easy to read and identify the wide application and so on. Haier, Kelon Chinese standard fonts that are examples of such decorative font design.
Decorative fonts is the basis of the basic shape of the decoration, made of changing process. It is characterized by a certain extent, out of the printing font glyphs, and stroke constraints, according to the nature of the brand or business design needs to achieve to enhance the spirit of the text rich in meaning and appeal purposes.
The meaning of the expression of diverse decorative fonts. Such as: thin composition of the font, reminiscent of fragrances and cosmetics of the categories of products, garden thick smooth fonts, commonly used in the performance of food, beverages, detergents, etc.; and vigorous rough false fonts are commonly used in the performance of enterprises and strength; while angular font, then the personality, and so easy to display business.
In short, decorative font design is inseparable from the nature of product attributes and business, all the design tools have to be the core of the corporate image - logo services. It is the use of exaggeration, lighting, change the image of strokes, decoration and other methods to enrich the imagination, to re-constitute the shape, both to enhance the characteristics of the text, but also enriched the connotation of the standard fonts. Meanwhile, in the design process, not only requires a single-shaped appearance, but also the overall style of harmony and unity, meaning and concept of readability in order to facilitate dissemination of information.
三. English Standard Font Design
Company name and brand standards for the design of the font, generally used in both the text in order to facilitate with the world, participate in international market competition.
English fonts (including pinyin) design, and Chinese characters, like the design, but also can be divided into two basic types of fonts, namely, body and decorative calligraphy body. Although the design of the body calligraphy is very personality, very beautiful, but poor recognition for the standard fonts are not common, common situation is for the names, trade names or very short. Decorative font design, a very wide range of applications.
From a design point of view, English fonts based on their morphological features and design technique of expression, can be divided into four categories: First, and so on-line body shape features are almost the same lines from the composition; second, calligraphy body shape features vigorous and free, display style, personality; three decorative body, a variety of decorative design fonts, change processing, to achieve eye-catching, rich and influential artistic effect; 4 is the optical body, is a stunt photography and printing technology, with a net cutter Principles of composition. Since the standard word is one of the basic elements of CIS, its design and critical success. When the enterprise, companies, brands identified,
Embarking on the design of the standard fonts should, before the implementation of the investigation, survey features include:
1. Compliance with industry, the product's image
2. Whether the innovative style and unique image of the
3. Whether the preferences for the commodity purchasers
4. Whether the performance of the development of enterprises rely on sex and a sense of worth
5. Modeling to analyze the elements of the font
Survey data will be analyzed later, you can derive a clear design direction.
