(Pass book or catalog) brochure promotion ideas(Pass book or catalog) prochure promotion ideas
1, brochure text
The text as a visual element, it first must be readable. At the same time, different font size and size change and the change will bring different visual experience. Text layout is designed to enhance the visual effect of making personalized layout is one important means. In the brochure design, font selection and application should first ease of identification, easy to read, can not blindly pursue Effects Er Shi text messages to lose the most basic communication functions. In particular, is to change the font shape, structure, and the use of special effects or use calligraphy body, when handwritten, but should pay attention to the identification of.
2, brochure printing graphics
Graph is a visual to use images and colors to disseminate information, ideas and the exchange of ideas, visual language, it transcends national boundaries and remove the language barrier and enter the various fields to exchange and communicate with people is a human universal visual symbols.
In the printing brochure design, use of graphics can play the following roles:
Attention effect. Effective use of graphic visual effects to attract the reader's attention. Such moments generated by a strong "attention effect", only the graphic can be achieved.
Look at time effects. Good graphic design can be accurately convey the theme of thought, so that readers understand and accept that it is easier to convey information.
Induction. Hunt for the reader's curiosity Jom, so that readers have been attracted graphics, thereby turning their attention to the text cited. Variety of graphics performance practices. A variety of traditional painting, photography techniques can produce face different style graphics, images. In particular, in recent years, the use of computer-aided design, which greatly expanded the graphics creation and performance space. Whatever the means, however, the performance of graphic design can be summed up as the concrete and abstract two areas.
3, color of brochure printing
In the brochure of the various elements of the design, color is an important component. It can create an atmosphere, contrast theme, strengthening the layout of visual impact, a direct result of people's attention and emotional response; the other hand, can also reveal more in-depth themes and image of the personality, strengthen perceived intensity, giving left a deep impression, in the transmission of information at the same time give to the United States pleasure.
Color brochure designed to proceed from the overall pay attention to the various constituent elements of the relationship between the overall uniform colors to form a fully reflect the subject matter of the basic colors; into the surface to consider color brightness, hue, purity of various factors, contrast and tone of the relationship between . Designers an accurate grasp of the main colors can help the reader to form an overall impression that a better understanding of the theme.
In the brochure design, the use of the symbol of goods and color associations color, symbolizing the laws of other colors can enhance the effect of goods conveyed. Different types of products often coincide with their sense of color to represent, such as food, electronics, cosmetics, pharmaceuticals, etc. the use of color have a greater difference; while the same type of product in accordance with its purpose, characteristics can be further subdivided. Such as food, in general most of selected high purity and color to express the feeling of a clean; of these red, orange, yellow and other warm can be a better expression of color, smell, taste and other sensory, causing a person's appetite,
Therefore, in the performance of the application of more food; brown used to express the bitter chocolate or coffee and some other flavor of food; green gives fresh feeling, common to the performance of vegetables, fruits; blue are cool feeling, common to the performance of frozen foods, refreshing drinks.
4, brochure layout
Layout design of a chapter, we described the various scheduling methods, the law also applies to brochure design. It must be noted that, in the form of brochures, Folio is much more varied, the design should be treated differently according to different situations.
Page less smaller brochures should be designed so that features eye-catching layout; color and image to be clearly highlighted; layout elements; the main text may be appropriate to larger.
More page brochure, due to the performance of the contents of the more, in order to achieve reunification, the overall feeling of the choreography, we should note that the use of the grid structure; to emphasize the relationship between the changes in rhythm to retain a certain amount of space; color between the The relationship should be maintained as a whole coherence.
After nearly six months of planning and design, recently illustrated the people's livelihood projects of Hefei brochures, posters, and the general public to meet the city were issued in 350,000 copies of brochures, posters, 50000 copies.
The brochure designed by a professional design company to absorb commercial promotion ideas, using concise language description of the livelihood projects at the same time, extensive use of comic books, people's livelihood project policies and the effectiveness of a more vivid way to show to the public, an increase of brochures readable, easier to understand. Brochure was also published an advisory for each project, urging the arrangements for each unit to answer specific questions. The posters asked to post to every village and every district villages publicity columns. Posters with bright colors, eye-catching people's livelihood project identification, another reminder of the people's livelihood project on the people around them.
Album of the package deal can be said is the role of pictorial content from advertising. In the design should pay attention to pictures to convey content information functions, must understand and accurately convey the content and image of brochure printing features. If the handkerchief printed brochures were mistaken for socks brochure printing, then the appearance of the form of re-decorating the United States, then novel, but also a failure.
Art form dealing with course feel the difference between good and feel bad, it is difficult to imagine an aesthetic art form is not printed brochure will be attractive, but that the performance of the United States should first pictures from the aesthetics of the business-to - demands to the performance and development. Perfume supplies and hardware products have their own forms of beauty; orange juice is a beautiful, Coke also has its beautiful place; an electronic product of scientific beauty and a new decoration of the United States women's. These are considered formal beauty business brochure printing resources.
Each image of an enterprise to show the beauty of many different, process after-the beauty of the paper can be manifested in the plane and play, which is an important basis for dealing with pictorial beauty in form.
Consumer products of different aesthetic awareness:
Brochure printing can not leave the unique nature of consumer awareness of the audience. US and non-US refers to in terms of people's feelings, with people's subjective factors. Different classes, different ages, different gender, different cultures, different occupations, different nationalities, different countries and with the region often have different aesthetic aesthetic awareness. Children's toys brochure printing and brochure printing supplies the elderly, male items and female items brochure printing brochure printing, must be of great difference, due to professional, cultural and other differences, some people like bright colors, some like the simple colors. Is also purple,
It was felt luxurious, and some people feel mysterious. Can be seen that the general brochure printing can not ask society to adapt to all people, design to the consumer-specific common knowledge to deal with.
Brochure Printing attention to the visual changes in the timing:
The so-called timing refers to the era, annualized, seasonal and specific period of time is interpreted broadly. People's aesthetic tastes tend to change over time and change, designers are very sensitive to the need for the above points.
Art and design changes and changes in the time taken to aesthetic changes in the opposite often certain characteristics of a phase of popular aesthetic standards in the next stage toward the opposite, this not uncommon. From the development of the times the impact of change on the aesthetic point of view, it is very important. The past, pay attention to a balanced and harmonious style. Today, more to the right edge in a sense, dynamic, strong and full of change. The pursuit of modern design break the rules, flat format, emphasis on original rich, dynamic aesthetic has become a trend.
Cumbersome in the past, "Diao carved phoenix" and "Rococo" style has been simple and modern design, bright style to replace. In particular, some time-sensitive products, such as summer months supplies, holiday supplies, commemorative items, perfume supplies, printing brochures for products made more specific timing demands dealt with in the form of artistic expression can not but consider treatment.
Concerned about the visual changes in local:
The different customs in different parts of the aesthetic. The Japanese do not like dragon, but in China there are all kinds of folk art dragon image; China's folk customs the dragon and phoenix as an ominous thing, while in some European countries have regarded it as a symbol of wisdom; China often use red as the smooth color, while the Islamic world as the death of the color yellow Queba; blue in Egypt are often used to describe the devil's color; and red in the Czech Republic is the kinds of toxic marker; green three-color and so on in Turkey is a sign that these are a number of different local custom. China's vast territory, east, south, west, north, central, urban and rural areas, coastal and inland,
With the Han and other ethnic minority areas, to have a different sense of formal beauty. Therefore, brochure printing is better suited to different parts of consumer choice and acceptance of an object, it is necessary to conduct the appropriate investigations and studies.
