How should I design my postcard? Before developing the design of your postcard ask yourself what is this postcard intended for? Is it an order form, mini-news release, or a general statement of my products and/or services? Create your postcard in a way that will persuade the reader to take action.
If your postcard is a form for ordering or surveying, keep it simple because too much text can be confusing which may cause the reader to lose interest.
When choosing a font make sure you use at least 10pt text. A sans-serif font (Arial, Tahoma, Verdana) is best suited for smaller type size because it has a cleaner sharper look.
Marketing research has proven that full color postcards are more effective than postcard printing in one or two colors. The visual cues in full color printing grab the attention of the reader so keep this in mind when you design.
Another consideration when designing your postcard is what type of card stock will you use: coated or uncoated. Coated card stock will convey your message on your postcard more dramatically since the stock will have a smooth glossy finish. It will also be more durable.
