Analysis of the sealed box printing market developmentAnalysis of the sealed box printing market development
Of dairy products and their packaging sales market are closely related. Roof-type cartons of liquid milk to their new, beautiful, health, environment and other characteristics have been welcomed by many consumers. Not long ago, we have recently introduced stamped roof-type cartons on the market situation, in Guangzhou, Shenzhen, Changsha, Wuhan, Kunming, Chengdu, Shanghai, Beijing, Nanjing and other 18 cities conducted the investigation which lasted more than six months, used in the form of questionnaires and visits to more than 5,600 consumers interviewed. Through the analysis of survey results and the roof of the stamp-type boxed and non-dairy products stamped with a comparison
Summed up the following for your reference.
1. Consumers tend to buy stamped packaging
In the survey of consumers, 98% of consumers believe that the price difference is not significant (0.25 yuan / box inside) case will be given priority to buy seal the roof-type boxed milk. Main reasons:
(1) does not stamp boxed milk, once opened store inconvenience, change in taste when you drink.
(2) non-sealed box of milk drinking, you need to hand torn mouth, neither of Health is also unsightly, stamped roof-type boxed milk and can adapt to a modern consumer demand.
2. Needs of the market
Consumer demand is the fundamental market demand, market demand has been to the roof-type boxed issued a call for milk producers. Through the production of a dairy industry survey we found that, because the plant is stamped with the local launch of the first roof-type boxed liquid milk business, so in just 6 months time, sales of the product than non - stamp box increased five times more milk.
3. Package material cost analysis
Liquid milk-based drinks boxed milk consumers to purchase roof the main purpose and motivation is to nutrition, health and the pursuit of high quality. By comparing and calculated that, if the capacity of the liquid milk according to package the same calculation, the roof-type boxed milk packaging capacity of the smaller, higher packaging costs. For example: l000ml milk box: 0.65 yuan / month ~ 0.68 yuan / month; 500ml milk box: 0.44 yuan / month 1 0.48 yuan / month; 250ml milk boxes: 0.3675 / a ~ 0. 38 yuan / month, the roof lid: 0.11 yuan / set 0.13 yuan / sets, we can see that
Box 2 price of 250ml milk 500ml milk than a box plus the high cost of a roof lid; two 500ml milk prices higher than a box of milk l000ml lid box plus the high cost of a roof. Thus, the roof-type boxed stamped with both a good dairy products to meet consumer demand, but also to achieve high-volume packaging, while achieving the package material cost savings, can serve three purposes.
4. Will help improve production efficiency
The roof-type box of liquid milk packing machine is based on the production box to calculate the number of production, because of stamped roof-type boxed product functional benefits of milk can be a good way to achieve large-package to replace a small package, if the same capacity, according to packaging of liquid milk calculation, the production l000ml stamped box than to produce 500ml of milk is not stamped with boxed milk production efficiency doubled; production than to produce 500ml of milk 250ml boxed stamp is not stamped with boxed milk production efficiency doubled.
Obtained through the investigation concluded that the stamped roof-type boxed milk, compared with non-sealed roof-type box of liquid milk (especially in medium and large boxes) and the broader market outlook
