Printing of new business opportunities in China will soon form a continuous development Printing of new business opportunities in China will soon form a continuous development
In the digital printing field, there are two new business needs everyone's attention: First, personalized direct marketing, and second, the digital publishing. "Fuji Xerox (China) Co., Ltd PSB business development and sales support, Steve Baker, director of innovation for journalists concluded that the General Assembly. This is the fifth Innovate activities of Fuji Xerox, its aim is not to sell Fuji Xerox The products and solutions, but rather with the people together to explore new business opportunities in the field of digital publishing.
This meeting, a specially invited experts from the United States has always been the name of a pair of re-marketing experts Jeanette, she is a famous U.S. talk show host, she told reporters: "In the United States, Direct marketing is the only proven an effective sales tool. "She explained that the so-called direct marketing, is to use personalized with emotional color printing information directly to customers for commodity sales. Direct marketing and traditional print ads single biggest difference is that personalization, can be different for each customer preferences, it is recommended users prefer different products, so the user feedback rate will be significantly higher than that of traditional advertising alone. In her view,
In the United States Compared to newspapers, online advertising, only the direct marketing has been proven to be successful. "In the U.S., advertising response rate is very low, only about 1%. While the direct marketing response rate was 100% more. For example, Staples has done in the United States sent a personalized promotional coupons, promotional coupons a customer the names and personal information, and its feedback rate is 150%. Therefore, more and more businesses choose to use direct marketing alternative to traditional marketing methods. "Jeanette said. She also introduced, as some digital printing companies, such as Fuji Xerox, the introduction of a number of leaflets can generate customized software
And equipment, so that personalized digital printing has become very convenient, cost more and more reduced, therefore, direct marketing model has also been an increasing number of businesses favor. In her view, China is still in the early stages of direct marketing, but because this model to the business benefits of direct marketing is bound to get a wide range of applications.
Another one from the Simon Fraser University in Vancouver, Canada, India, General Manager of the text, Mr. Raj Nadrajan describes how the use of advanced digital printing technology to help India and the University Center for life-giving. Center, he served as head of the school paper before printing, printing and copying center verge of bankruptcy, he assumed his post, the use of advanced technology to increase a lot of new services, making the University Printing Center business better. For example in order to help schools hire more good new students, Raj uses a lot of personalized marketing, direct mail to high school and college students, graduate students, attract them to apply for their own schools,
Once absorbed into the good schools, new students after the school's ranking will be front, there will be many opportunities and resources. As another example, students read the information, it may only need a book to a number of chapters, or may need a lot of books in different sections, in the past only by copying the way, and now, through the new digital printing technology , available online will be required for the content of their output, and then bound into books, as they like to read books.
"This is actually a very popular abroad, a recent digital publishing." Steve Baker, currently abroad, many web sites of digital printing services, Internet users may be assembling their own photo shoot published in the scenery, or write your own novel , was published to their friends and family to share. Such books generally printed a small amount, you may only need to print 100, if the traditional way of printing the printing of this book may be very expensive, not convenient; And now, through online digital publishing as a means, it is easy achieved. For example, the United States a famous online publishing site Lulu.com,
Acceptance of individual users from online book orders, a monthly print volume reached 49 million, in addition to extended to the publication of recipes, poems and so on.
"In the U.S., online digital printing has become a huge market." Steve Baker, currently in China due to policy and legal constraints, but also does not allow self-publishing. But with China to further deepen the reform of the publishing industry, believe that China's policy will be continuously adjusted, the Chinese digital printing market will soon be formed, and continue to grow and develop.
