How to start Chinese digital printing greeting card market?How to start Chinese digital printing greeting card market?
Today, not only in the short-run digital printing color printing plays an important role in the field, it is another very important feature to achieve personalized printing. Personalized printing is the printing process, the printed image or text can be pre-configured content and format of the ever-changing, so that the first print to the last one has a different image or text, each print is may be eligible for their specific designed and printed. At present, personalized printing is the fastest growing areas of foreign print on demand, and partly because manufacturers have started to consciously develop the market for the target customers,
On the other hand, because of increasing emphasis on end-users print their own personality, the quality requirements for printed materials increasing, thus contributing to the promotion and application of personalized printing.
To date, accompanied by high growth in digital printing (the United States and 18% annual growth rate of digital retail sales, Europe 22%, rest of the world average of 8%), foreign personalized printing has been very wide range of applications. Only printed in as little as one to as many as dozens, hundreds of copies of products have annual reports, product promotion leaflets, direct mail advertising a single, CI design manual, badges, greeting cards, invitations, menus, table cards, transportation cards, pass a wide range of anti-theft number plates ... ... Even the packaging of certain commodities have also personalize the labels affixed.
Although the annual growth rate of the domestic digital printing is currently only 5%, but in personalized printed products, greeting card spending is rising gradually. The end of 2008, the unit conducted a postal card consumer survey, 64% of respondents said they "will send a paper greeting card," 32% of respondents said they "will be on the network to send e-cards"; when asked " received a greeting card which would be pleased ", the answer accounted for 75% of New Year's card, answering e-cards and only 3%. This reflects the people's traditional culture and the return of the retrospective, but also reflects the people's emotional return to the traditional communication.
Since the Song Dynasty the Chinese have used greeting cards custom, still prevalent not changed. A beautiful, light, silent, hand written greeting cards, both the heritage of the Chinese folk culture, but also meets the needs of interpersonal interaction. It has more than one card, it is family ties, friendship, love, wonderful priceless expression, it is human life and the life of a special commemoration, it is the people, man and society an important bridge of communication, it has a wide range of The value and extremely rich cultural functions.
Popular science and technology today, people gradually found that the current blessings of modern communications and fast forms of expression does not fully reflect the truth. Greeting card is different, hand-written greeting cards better reflect their true feelings, but also sent a greeting card you can save a few years, even centuries, will not be easy to point a key due to be removed. Emotional communication between the traditional regression can be said that with consumers greeting cards, internal motivation. With modern people's increasingly focus on the individuality and the pursuit of personalized greeting cards have begun to rise around the world.
Many developed countries, holiday greeting cards is still an important part of the economy, it is regarded as an expression of sincere wishes greeting cards is a good carrier. In Japan, the greeting card mailing annual volume of more than 4 billion, the number of postal cards to measure the number of friends has become a cultural practice, and the "receive greeting cards" as an honor. In 2009, despite the global financial crisis hit, but the Japan Post New Year's greeting card sales of 2.089 billion, compared with an increase of 2.6% the previous year, the per capita consumption of 16 cards. In the United States, from the President of the country to average citizens would prefer to send a greeting card to contact each other feelings,
President George W. Bush and send Christmas cards by virtue of two million years, set a world record. U.S. auto sales genius Qiaojilade sent 15000 postcards every month so that customer has no way to forget him, we might have imagined the success Qiaojilade mailing postcards is one of the key factors.
Developed countries in Europe and the United States because the high level of economic development, culture and services to the consumer market is relatively mature and perfect, personalized greeting cards customized in terms of product design to customer's network customize the process of experience, have reached a higher level. China is also a considerable number of similar custom printed personalized website. By looking at a number of custom sites, we found that the vast majority of sites targeted for personalized print, office and gift market. Most of the site structure, there are five modules, namely, personal customization, custom groups, buying finished products, to shop, and communities.
Customization has three steps:
The first step - Select Product: T-shirts, greeting cards, invitations, postcards, mugs, emoticons, personalized book, personalized picture album, etc.;
The second step - from the Internet or platform gallery select one or more pictures, upload to a specific design area;
The third step - after editing the text pictures to buy or sell your personal design printed.
Digital printing services for companies, the establishment of a direct-to-consumer card services business required an enormous amount of investment. Many providers of digital network printing solutions directly to companies to license the printing service companies use their own systems, which can allow consumers to design their own albums, greeting cards, gifts and other products had. Then, the system also will continue to live parts sent to the digital presses, and order management. Of course, there are some printing services companies have developed their own solutions.
Since the majority of printing services for other business services companies are, so if they choose to direct-to-consumer mode of operation, it should be considered for photo / card printing establishment of an independent business. When the decision to enter the value of 7.5 billion greeting card market, Rocky Mountain Printing company opened a specially crafted greeting cards, a subsidiary - CardCafé.
Card Café by browsing the company's Web site, consumers and businesses hundreds of greeting card designs can choose their favorite design, the theme of these cards is very rich, on holidays, birthdays, special events, also related to a certain places. Card Café digital printing companies can put personalized information and signatures added to the greeting cards and greeting cards inserted into the recipient's address printed on the personalized envelope, and then the highest level of the stamps will go out of their mailing. Consumers can also choose to print their own photographs or works to cover up the card, and then to the card surface coating of high-quality coating.
At present, Card Café company's Web site page views a day to reach 1,100 trips.
The United States, Hallmark Card Co. was created by a greeting cards out of an annual sales of more than 30 million cards of the Kingdom, the company is the nation's largest 500 companies. Huo family as the cause of the second-generation successor of Donald Hall, he was the authority of the U.S. Forbes magazine's list of the world's richest 400 billionaires, one of their possessions and 9.6 billion dollars. It showed a greeting card market is a huge and sustained development of the market. In China, only New Year's greeting cards for consumption as high as 20 billion yuan.
While domestic greeting card market has great potential, but in the field of personalization and customization does not appear professional custom web site or business cards. Card when the network from its inception in 2006, in the field of personalization has achieved rapid development, but also introduced some innovative products, but in the personalized greeting card business blocks, and did not see a special surprise. UU customization, Dragon Sakura, eighth park, I love my India network will also all have custom personalized business greeting card site, but it seems there is no more input, in addition to a small template, but also no better interactive community or designer team will help DIY customers.
Personalized greeting cards is a cultural and creative horizons, the customer "consumer" is the feelings and personality. A production of digital printing company strength and ability to promote and product integration of custom Web site can be a huge potential of the cards on the market, seeking cooperation, attach importance to Group buy the market and continuously improve the user experience of the customization process.
Prompt action in the cultural consumption market will be fully
