Effective strategic plan for the twenty-first century of printing enterprises is particularly important, because it is the cornerstone of their success. In the past few years, print sales, there have been a certain degree of decline, and the traditional print service providers also had to face the print has been reduced to the cruel reality of daily consumer goods. In order to meet these challenges, many printers are in the original printing services, based on an increase of non-print of value-added services. As a result, managers of printing companies will have to face more complex choices, they must not only determine the type of their customers and how to create value for these specific clients,
But also aware of their need to have what capacity. These similar choice has become the core of most of the work of the content of the strategic plan.

