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    Calendar  advertising effectiveness

    China is one of ceremonies since ancient times advocate "to reciprocate," the concept of planned gift products has become a major marketing trend pursued by manufacturers. Choosing a traditional desk calendar, wall calendar, weekly calendar and other gifts marked with their company and then sent to manufacturers advertising clients, do not underestimate this live, tired and go again. The success of their company, if well designed ad can exist on the client desktop or on the wall for one year or longer, if we consider non-thoughtful gifts to be sent on into the trash bin or to employees to take home. New Year gifts for five years do sum up the experience and customer experience to write this article to share with friends! First, the goal of our gift-giving and gift-giving goals in the television advertising, as allow customers to see their ads every day. There is a demand in the customer when the first time, think of us and see us. If the manager's desk on the shelf of Taiwan to send its own pad, office desk calendar have hung their associated calendar. Second, gift-giving object: for different character, status and taste of different people who have sent gifts are also different. A very devoted person, birthday or a celebration for the day, if sent some containing the words "its expansion," "gain an immediate victory," meaning a gift, he will be satisfied. Most previous high-volume users will customize the calendar, but forgot to set a number of noble and can be distinguished as a gift. Such as management and office-holders should not send the same items between. 3, selection and their own corporate culture similar to the contents of the gift of each style calendars, desk calendar, there will be a variety of content available. If car sales industry, choose a car and flat of the desk calendar, real estate companies to choose and the house is concerned. Fourth, understand the market, each industry has a peer competition, there is competition there is progress. To prevent and peers doing the same kind of gift, because no one's desktop will not put the same function of two things. Such as special is the calendar, there is no office staff will put more of this calendar. 5, the quality of Gifts in the New Year gift to calendars, desk calendar, weekly calendar advertising the role of the best. End of the year will become the primary consideration business gifts, of course, will be quantitatively larger than normal. Calendars, desk calendar, weekly calendar, the quality is actually very important. Good or bad influence their paper-based business location, two or three months after the yellow paper, the volume angle, discoloration. Do not purchase large quantities cheap defective, and then the street advertising, such as hair, like women casual days as sent out. Carefully choose the right gift itself, the customer is also the intention of return. 6, order products and Zhuanban ordered product is designed to distinguish the products in the original hot on the company's advertising, published design is calendars, desk calendar, weekly calendar page is printed on the contents of their company image and information. The product or effect diagram printed inside the calendar content. Zhuanban design is single-minded, it not only can play the role of advertising, but also the corporate culture and get people to propagate their brand awareness. Gift it, but also pay attention to one of learning. Attitude, modesty, and neither overbearing nor servile from Kung; action, call at any instant, the marching orders Jimie; verbal, enthusiastic, pleasant, just like endorsement; rituals, the familiar with Kim Jong-Kun Xiang, is better than Kan Lijun. In short, the process of gift giving is actually a process of corporate advertising, it seems, though small, is indeed of great significance is also