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The future of the printing industry: "digital, green, creativity, technology"
The future of the printing industry: "digital, green, creativity, technology"
     Core Tip: July 10, with "the future of the printing market," as the theme of the 2009 Shanghai International Printing Week ended, "digital, green, creativity, technology" has become the focus of the future of the printing industry. This will bring about major changes in the traditional printing industry!
     At present, the printing market is in a period of great change. Digital media, electronic books, the Internet and the transformation of social relations will be working together on the printing industry have an enormous impact. The international community, consumers growing awareness of environmental protection, but also to the printing industry made new demands. The traditional high-tech printing industry on how to catch the express train, how to build be able to develop new business models and other issues that constantly plague the contemporary print people. July 10, with "the future of the printing market," as the theme of the 2009 Shanghai International Printing Week ended, however, "The printing market in the future" of it does not stop.
     Digital printing to create new market space
     Shanghai International Printing Week One of the highlights is the characteristics of digital printing area. The reporter noticed the growing maturity of digital printing technology, has been transferred to a market-oriented phase of application.
     A digital printing company staff told reporters that many people over the copyright protection of books, and now as long as the use of digital printing systems, can be successfully achieved accurately reproduced. The lines than traditional lithography, 600 can be printed from digital printing low-threshold, for a number of professional and academic books such as circulation is smaller, it can avoid an excessive amount of printing waste.
     The exhibition, East China Normal University Publishing House's "High School Information Technology" attracted a lot of media attention. This ink evenly, overprint precision of the new materials because it is a trial version, need to improve the content of the publisher using digital printing, making the book became the first book printed with digital printing technology teaching materials.
     Digital printing not only changed the pattern of the printing market, but also continue to explore and create new market space, to bring the printing industry, a new printing ideas.
     This exhibition, the first time through the fair way to infiltrate the concept of digital printing wedding, photography, restaurants, chains and other industries. In the Konica Minolta Business Solutions (China) Co., Ltd. and Shanghai Yi wood Digital Photo Co., Ltd. established a joint exhibition area, the reporter also first-hand experience of a digital printing personalized and convenient service. On the spot finished photo editing software through the design, layout, and ultimately by the digital printer to print out the time before and after, but a quarter of an hour. Konica Minolta Miss Pan told reporters that the company's pioneering personalized album market, making digital printing into the lives of ordinary people.
     Raised against the publication of zero inventory business model, the United Kingdom Stirling University Research Center Andelute Ashcroft said this to the traditional printing business opportunities, the market will be in transition to re-integration of digital printing will not replace traditional printing, it will only create new market space.
     Of the last century 80's, Europe and the United States pioneered the concept of green printing. In organized by the Shanghai Municipal Press and Publication Bureau, the Shanghai Press and Publication Education and Training Center hosted "The printing market in the future" high-level forum, the United Kingdom McLean Partnership (Maclean Associates), said the company Julia Ao Fude, green printing is its powerful the influence of lead and promote the global printing industry to the healthy and orderly direction.
     In other countries, as early as June 2000, the United Kingdom on legislation prohibit the use of solvent-based ink is printed in food packaging films. It is understood that 60% of the UK print-free alcohol or less alcohol ink. The United States Environmental Protection Administration strongly opposes the use of solvent-based inks, flexographic water-based ink is the only approved by the U.S. Food and Drug Association approved non-toxic ink is widely used in food and pharmaceutical packaging and printing. Julia Ao Fude is that the major European customer for the printing company printed all the requirements of environmental protection, including equipment, processes and implementation. Only deal with environmental protection, it is most likely to obtain the client's business.
     At this fair, the audience can see the printing companies to use environmentally friendly materials and inks, the use of environmentally friendly print production process. However, the reporter learned that, in the present case of little profit publishers, the industry calls recycled paper, ink and the implementation of the use is still necessary for the state's industrial policy-oriented support, such as tax concessions or in the press and publishing industry, issued a mandatory part of the implementation. In this regard, the forefront of Shanghai, the city's more than 500 primary and secondary schools have been put into trial use of environmentally friendly materials printed on recycled paper.
     Creative and upgrade the traditional print-value-added
     Creativity is the theme of the future of the printing market, at this Fair, the audience can see a variety of printed and attractively presented three-dimensional shapes and electronic children's books children's books to produce excellent packaging color box, stationery set, Handbag and so on, these are the best combination of creativity and printing.
     By the Shanghai Publishing and Printing College and the Shanghai Polytechnic University, School of Art and Design Publishing Printing & co-host of the 2009 Shanghai International Printing Week Fair for creative design and printing, the experts agreed that the development of cultural and creative industries not only to the promotion of domestic demand printing has an important significance, but also printing companies actively involved in cultural and creative industries to participate and can change the low value-added processing of division of labor, enterprise transformation and upgrade. For example, Ya-Chang with strong technical strength and experience advantage, the use of high-tech means of copying the art resources worldwide limited edition copy of high simulation development, the current developed by the ancient masters of calligraphy and painting series of paintings of modern masters series, contemporary masters masterpiece series, the Western classical oil painting series of a total of 2,000 pieces. Star Printing (Suzhou) Co., Ltd. carton structural design, to enhance the image of the enterprises and products to enhance the added value of the product, increasing the product's market competitiveness.
     High-tech will promote transformation and upgrading of traditional print
     Scientific and technological innovation, is a strong force for the development of the printing industry. At this fair, the audience saw the production of printing and reproduction using high-tech products: the Beijing Olympic Games tickets and domestic production of Blu-ray Disc. The two on the radio frequency identification (RFID) technology and industry trends seminar is to attract the industry's attention.
    This reporter has learned, RFID technology is a radio frequency technology to achieve a non-contact automatic identification technology. In recent years, RFID applications pilot project involving electronic ticket and identification, animal tracking / food, drug safety supervision, industrial production management / production of coal mine safety, electronic customs clearance and road and bridge fees, intelligent transportation and vehicle management, supply chain management and modern logistics, management of dangerous goods and military supplies, valuables security, ticketing and event management of major cities, books and important document management, digital scenic spots and tourism.
     The industrialization of the national radio frequency identification (Shanghai) base, the reporters saw RFID identification tags are printed book, the reader just Congshujiashang choose one, through the application software will be able to instantly browse all the information in the book as a way to determine whether borrow the book, very convenient.
     Director of small business printing of the original law, he told reporters, RFID printing companies need packaging, manufacturing, expanding RFID pilot will bring enormous business opportunities for printing companies, also will promote the transformation of the traditional printing industry, upgrading.
2009-11-2 12:06:08