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Digital printing is not just a technology is a service.Digital printing is not just a technology is a service
Source: China Printing Screen
In November 2007, held OnDemand show, Fuji Xerox, HP, Dainippon Screen, Kodak, Oce, Canon, Pu Chi, Zhuhai ideal game plan, Shenzhen Science and Technology, Beijing, Basch, the North Group, and other people have appeared, through the exhibits, samples, video and other means to the visitors about their digital printing equipment, many of which are all instruments (direct mail bills) used in the printing of digital printing equipment.
digital printing can be achieved due to variable data printing in the paper printing plays an important role in the financial, telecommunications, insurance, direct mail and other industries, digital ptinting has been an increasingly wide range of applications, in particular the development of digital color printing, making banks, telecommunications and other industries to enhance customer service to a new level. With an annual growth rate of up to 40% of the bank credit card bills, for example, with database technology, variable data printing software, and the development of digital printing equipment, credit card bills from monochrome to color printing, individual development, and experienced by a single color printing, color printing to full color printing of the evolution from simple fixed-content information printed to include the progressive development of personalized information for customer analysis chart, the sender's advertising and other advertising marketing variable data printing. Foreign Someone has calculated: only the same information, monochrome e-mail (hereinafter referred to as A class mail) the response rate of 0.46%; a recipient's name and address of the monochrome e-mail response rates than A class e-mail response rates higher than 44%; only the same color information than the A class mail, e-mail response rate of 45%; a recipient's name and address of the full-color e-mail than the A class mail response rate of 135%; a recipient's name and address, using four-color printing and the application of database information e-mail (hereinafter referred to as B class mail) than the A class mail response rate higher than 500%. Obviously, if the banks will have the characteristics of B class mail, direct mail credit card bills to customers, it will undoubtedly receive very good results.
Thus, direct mail, digital printing, paper printing has a close relationship between the three, direct mail is the paper printing companies to offer its customers integrated services and value-added services in a way, direct mail printing enterprises for the Notes new development opportunities; commercial paper direct mail printing companies is the owners want partners; to support the completion of personalized paper printing companies, color printing bills hardware device is high-speed color digital presses. HPIndigo the company concerned has said that from 2004 to 2006, HPIndigo digital printing direct mail print production annual growth rate of 57%. As a result, can be predicted that direct mail printing digital printing in the field of development prospects.
The development trend of digital color presses
University of Rochester professor FrankRomano for many years been studying the development of digital pringing. In early 2007, he has written that: Since the 1993 inception color digital presses, the global digital color printing press (speed at 35 or 40 pages / min or more) of the installed capacity of about 14 million units.
Both speed and quality of today's digital color printing machine manufacturers goal in the future of digital printing will be higher degree of automation, the operation will be more convenient and consistent output of the printing press would be better, faster, sheet-fed digital printing speed will reach 100 / min or more; web-fed digital printing speed will reach 150 / min or more.
The application of digital printing in the United States has developed rapidly, according to statistics, in the United States and fast printing commercial printing business enterprises, 69% of the enterprises already have digital presses. However, many bills are still using the traditional offset and digital printing combination of printing, according to Professor FrankRomano predicted the United States is currently about 90% of the transactions billing class notes and 85% of the direct mail printed materials are based on mixed-printing method that is, first using traditional printing methods pre-printed color graphics, and then in its pre-printed on the Notes printed using digital printing variable information. Of course, with the new color introduction of high-speed digital presses, there are already a number of bills printers is no longer a "pre-printed + variable data printing" method, but completely out of the use of digital printing presses one mentioned above with B class e-mail features of commercial paper.
In short, to achieve high-speed variable data printing of bills, in addition to be able to meet the requirements of digital printing, but also need to have a corresponding database and variable data printing software.
Digital printing is a service
There is no doubt that digital printing in direct mail and notes the increasing application of the printing industry a wide range of digital printing is also increasingly become a catalyst in direct mail and notes printing business success factors. According to the U.S. NPES predicted that by 2011, the global printing industry output will reach 721 billion U.S. dollars, of which digital printing output will reach 154 billion U.S. dollars, the proportion of digital printing will account for 21.4%. Output value in the digital printing, the ink-jet printing will account for 45 billion U.S. dollars, electrostatic photography class digital printing will account for 109 billion U.S. dollars.
Company web digital presses that choice whether or sheet-fed digital presses, toner is to select category of digital printing presses, or choose to ink-jet printer, to the actual printing of the printing business based on product and customer requirements to identify, is the value print quality and color, or value printing speed? Once you have selected a good digital print production equipment, should have a corresponding database and supporting variable data printing software, digital workflow is also very important.
Many success stories at home and abroad to our enlightenment: enterprise to succeed, not merely as a new digital printing technology to use, but rather of digital printing as a service-based business model, Direct Mail or notes printing companies use digital printing, they can offer their customers more value-added services by providing customers with more and better services, companies will gain greater benefits.
Source: China Printing Screen
In November 2007, held OnDemand show, Fuji Xerox, HP, Dainippon Screen, Kodak, Oce, Canon, Pu Chi, Zhuhai ideal game plan, Shenzhen Science and Technology, Beijing, Basch, the North Group, and other people have appeared, through the exhibits, samples, video and other means to the visitors about their digital printing equipment, many of which are all instruments (direct mail bills) used in the printing of digital printing equipment.
digital printing can be achieved due to variable data printing in the paper printing plays an important role in the financial, telecommunications, insurance, direct mail and other industries, digital ptinting has been an increasingly wide range of applications, in particular the development of digital color printing, making banks, telecommunications and other industries to enhance customer service to a new level. With an annual growth rate of up to 40% of the bank credit card bills, for example, with database technology, variable data printing software, and the development of digital printing equipment, credit card bills from monochrome to color printing, individual development, and experienced by a single color printing, color printing to full color printing of the evolution from simple fixed-content information printed to include the progressive development of personalized information for customer analysis chart, the sender's advertising and other advertising marketing variable data printing. Foreign Someone has calculated: only the same information, monochrome e-mail (hereinafter referred to as A class mail) the response rate of 0.46%; a recipient's name and address of the monochrome e-mail response rates than A class e-mail response rates higher than 44%; only the same color information than the A class mail, e-mail response rate of 45%; a recipient's name and address of the full-color e-mail than the A class mail response rate of 135%; a recipient's name and address, using four-color printing and the application of database information e-mail (hereinafter referred to as B class mail) than the A class mail response rate higher than 500%. Obviously, if the banks will have the characteristics of B class mail, direct mail credit card bills to customers, it will undoubtedly receive very good results.
Thus, direct mail, digital printing, paper printing has a close relationship between the three, direct mail is the paper printing companies to offer its customers integrated services and value-added services in a way, direct mail printing enterprises for the Notes new development opportunities; commercial paper direct mail printing companies is the owners want partners; to support the completion of personalized paper printing companies, color printing bills hardware device is high-speed color digital presses. HPIndigo the company concerned has said that from 2004 to 2006, HPIndigo digital printing direct mail print production annual growth rate of 57%. As a result, can be predicted that direct mail printing digital printing in the field of development prospects.
The development trend of digital color presses
University of Rochester professor FrankRomano for many years been studying the development of digital pringing. In early 2007, he has written that: Since the 1993 inception color digital presses, the global digital color printing press (speed at 35 or 40 pages / min or more) of the installed capacity of about 14 million units.
Both speed and quality of today's digital color printing machine manufacturers goal in the future of digital printing will be higher degree of automation, the operation will be more convenient and consistent output of the printing press would be better, faster, sheet-fed digital printing speed will reach 100 / min or more; web-fed digital printing speed will reach 150 / min or more.
The application of digital printing in the United States has developed rapidly, according to statistics, in the United States and fast printing commercial printing business enterprises, 69% of the enterprises already have digital presses. However, many bills are still using the traditional offset and digital printing combination of printing, according to Professor FrankRomano predicted the United States is currently about 90% of the transactions billing class notes and 85% of the direct mail printed materials are based on mixed-printing method that is, first using traditional printing methods pre-printed color graphics, and then in its pre-printed on the Notes printed using digital printing variable information. Of course, with the new color introduction of high-speed digital presses, there are already a number of bills printers is no longer a "pre-printed + variable data printing" method, but completely out of the use of digital printing presses one mentioned above with B class e-mail features of commercial paper.
In short, to achieve high-speed variable data printing of bills, in addition to be able to meet the requirements of digital printing, but also need to have a corresponding database and variable data printing software.
Digital printing is a service
There is no doubt that digital printing in direct mail and notes the increasing application of the printing industry a wide range of digital printing is also increasingly become a catalyst in direct mail and notes printing business success factors. According to the U.S. NPES predicted that by 2011, the global printing industry output will reach 721 billion U.S. dollars, of which digital printing output will reach 154 billion U.S. dollars, the proportion of digital printing will account for 21.4%. Output value in the digital printing, the ink-jet printing will account for 45 billion U.S. dollars, electrostatic photography class digital printing will account for 109 billion U.S. dollars.
Company web digital presses that choice whether or sheet-fed digital presses, toner is to select category of digital printing presses, or choose to ink-jet printer, to the actual printing of the printing business based on product and customer requirements to identify, is the value print quality and color, or value printing speed? Once you have selected a good digital print production equipment, should have a corresponding database and supporting variable data printing software, digital workflow is also very important.
Many success stories at home and abroad to our enlightenment: enterprise to succeed, not merely as a new digital printing technology to use, but rather of digital printing as a service-based business model, Direct Mail or notes printing companies use digital printing, they can offer their customers more value-added services by providing customers with more and better services, companies will gain greater benefits.
2009-11-1 11:33:13
