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Does your brochure sell? When in doubt, err on the side of selling.
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Are the key benefits listed up front? Don’t bury the benefits.
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Does it tell the reader what action to take? Call, write, subscribe?
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Is it as easy as possible for the reader to take action? 800#? Map with directions?
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Name, address, map, hours of operation, phone numbers, fax number, E-mail address, web address, logo?
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Does the headline entice the reader? Does it state a major benefit, ask a provocative question, or create curiosity?
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Do your subheadings and captions give the critical information and create motivation?
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Is the text in easy-to-read, short paragraphs or bulleted format?
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Is it interesting to look at? Does it have strong graphic imagery? [Pictures of people and products are best].
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Do you use the entire inside spread for visual impact? Do you leave enough white space?
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Do you have testimonials? FAQ’s? Before and After photo’s?
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Do you ask for their business? You must ask! This is required in good brochure design.

