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Brochure Design Checklist

 

  1. Does your brochure sell? When in doubt, err on the side of selling.

  2. Are the key benefits listed up front? Don’t bury the benefits.

  3. Does it tell the reader what action to take? Call, write, subscribe?

  4. Is it as easy as possible for the reader to take action? 800#? Map with directions?

  5. Name, address, map, hours of operation, phone numbers, fax number, E-mail address, web address, logo?

  6. Does the headline entice the reader? Does it state a major benefit, ask a provocative question, or create curiosity?

  7. Do your subheadings and captions give the critical information and create motivation?

  8. Is the text in easy-to-read, short paragraphs or bulleted format?

  9. Is it interesting to look at? Does it have strong graphic imagery? [Pictures of people and products are best].

  10. Do you use the entire inside spread for visual impact? Do you leave enough white space?

  11. Do you have testimonials? FAQ’s? Before and After photo’s?

  12. Do you ask for their business? You must ask! This is required in good brochure design.

2009-10-27 22:26:48