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Corporate brochure design range Brochure Design Range
Brochure design, advertising in a number of arts institutions, the teaching of graphic design, also known as "commodity promotion card" design courses. The scope of its design to the following aspects:
(1) Publicity cards including leaflets, postcards, New Year's card, business description cards, invitations, greeting cards, tickets, programs list, menu, are generally introduced only in the front main content, both positive and negative related to explanatory text and graphic design for the introduction of goods and corporate propaganda image of the performance of
(2) samples of goods, including product catalog are folded as shown in Figure 2, the two folded as shown in Figure 3, folded as shown in Figure 4, or add an envelope of integration as shown in Figure 5, business publications, pictures, etc. designed content products to show, with preamble, address, all kinds of merchandise, results presentations, future prospects and referral services, usually under all circumstances, before the introduction of goods to dealers and consumers.
(3) Product specifications are generally used for product packaging, the main is to introduce the product, so that consumers understand the product performance, structure, composition, quality, working principle, maintenance method and use. Folio formal specification of its size and product samples basically the same.
3. Brochure design features
Product samples, promotional card is a commercial trading activities in the important medium body. Is the manufacturers and dealers and consumers a bridge between the media and. Publicity card targeted, independence and integrity of the characteristics of the business community are widely used.
Promotional cards are based on a complete form of propaganda for selling season or epidemic period for the relevant enterprises and personnel, for fairs, fair for consumers to buy goods by mail, distribute, donation, to expand the business, goods visibility. Sale of products and enhance understanding of buyers of goods and strengthen the effectiveness of advertising.
Publicity card self-contained. Without the help of other media, free from other media publicity environment, public features, information, arrangements, layout, printing, paper and other restrictions, from the Folio to the printing, paper raised the high demand for consumers to put it down. Such as the beautiful publicity cards, the same will be long-term preservation has played a long role. Brochure design features have the following characteristics.
(1) Publicity true and accurate
Brochures and posters advertising the same visualization design. Through the image of the performance of skills, works in advertising mold Realistic lifelike artistic image of the product to attract consumers to accept advertising theme, in order to achieve an accurate description of goods, promote sales purposes. At the same time can also be attached brochure advertising products real samples such as textile fabrics, specialty paper, decorative materials, cleaning supplies, etc., more intuitive publicity.
(2) The description carefully detailed
Indicative of the posters is based on the flow of consumer demand as the main target. Therefore, the pursuit of the instantaneous visual-inflammatory effects, emphasizing its eye-catching rate and a strong visual impact. The brochures and posters are different, it can be guaranteed a long time effects of advertising appeal to consumers advertising is room for careful taste. Therefore, a detailed brochure should carefully note the product description of the performance characteristics and use. At the same time can provide various types, different angles of the product photographs, and works drawings, scientific experiment data, charts and so on, so that the user a reasonable choice, the correct operation of the use and maintenance.
(3) Printing beautifully chic
Brochure has a similar advantage of magazine advertising media, print beautifully Intensive high, relatively speaking, it is the posters are not available. Therefore, brochure to take full advantage of advanced printing technologies of modern printed images lifelike, vibrant images of products and services to attract consumers. Same time, through vivid language, expressed a clear advertising copy brochure with illustrations to make the visual advantages of effectively deliver advertising messages to persuade consumers to products and services has left a deep impression on him.
(4) disseminate widely held
Brochure can be a large number of issued, mailed to dealers or with the merchandise sent to the users. Or by product trade fairs, trade fairs will be distributed to the audience, so that the advertising products or services message had been widely circulated. As the brochure Folio small making it easy to mail and carry it. Some samples also can be used as technical information on long-term preservation
2009-10-27 9:25:11
